Independent Shopify consulting · Remote

Your platforms report your numbers. I measure them.

I measure what your money — ad spend, apps, tracking — is actually doing, instead of trusting what the platforms and vendors report. That work sits on the seam between your store and the channels you sell through: Google, Meta, analytics — where ad spend burns and products quietly vanish from search. I find the break, fix it, and stay until it holds. The diagnostic still comes before the estimate.

In Shopify since
2019
Projects delivered
100+
Five-star reviews
30+
Typical engagement
2–12 weeks
01 · Quantified results

Outcomes, not testimonials.

GMC errors · Apparel hardgoods brand
2,053 9
Recovered a Google Merchant Center feed that was bleeding product visibility.
99.6% reduction
Revenue inflation found · Eyewear DTC brand
+93%
Duplicate GA4 tracking. Numbers were wrong. Corrected before billing.
Diagnosed honestly
Per-order savings · Apparel + wholesale brand
$3–10
Custom sync engine killed double-shipping on 50+ orders/mo. No SaaS bill.
Operational ROI
Schema scope · Eyewear DTC brand
12+ 6hrs
Audit found existing structured data. Refused to over-quote a from-scratch rebuild.
Refused to overquote
Custom feature · Lifestyle DTC brand
$0
Migrated bundle builder to a new theme — without re-billing the build.
Code travels with the business
02 · How I work

Four pillars. Earned, not advertised.

01
Structured Thinking
Diagnose the real problem before quoting. Reject scope that hasn't earned a brief.
02
Systems & Frameworks
Repeatable methods, not one-off heroics. Custom code that travels with the business.
03
Consistent Execution
Stay involved when you switch themes or apps. Stay through the first 30 days after launch. Own mistakes immediately.
04
Data-Driven Decisions
Numbers correct stories. If the data disagrees with the narrative, the data wins.
03 · In their words

What earns the second engagement.

When we transitioned to a new theme, he went above and beyond to migrate the bundle builder seamlessly — no small task — and made the whole process stress-free for our team. If you're looking for a developer who can tackle complex, custom functionality and actually deliver, Erick is your person.

Megan M. · Ranger Station

Erick has done more work in general than any other developer because he gets it done without pushback, does what he says within a timely manner, and notices 911 errors when they happen and will address them accordingly to ensure we are up and running.

Devin H. · Combat Iron Apparel

Erick did a great job updating my Shopify theme to the latest version. He was thorough in verifying nothing broke post-update, communicated clearly throughout the entire process, and kept me informed every step of the way. No surprises, no issues.

Julio V. · Kids Glasses Online
All 160 reviews
04 · Latest insights

Field notes from inside Plus engagements.

All insights
Discovery call

Let's talk about your growth.

30 minutes. I'll spend the first ten on whether your problem is the problem you think it is.