Your Shopify store has problems you can see, and ones you cannot. I find both.
I find out which of your costs pay you back, and which do not. That means your ads, your apps, and the code that counts your sales. I check the real numbers, not just what Google, Meta or the app companies tell you.
Full time on Shopify since 2020: three and a half years at Fuelmade (June 2021 to February 2025), a large Shopify shop builder in North America, independent since March 2025. I work with two or three Shopify Plus brands at a time. Shopify Plus is the version of Shopify for bigger stores.
Who this is for
You run a Shopify store that already sells. You pay to bring visitors in, with ads, email or a marketplace. Too many of them leave without buying, or the numbers you see do not add up. I find the spot where shoppers give up, and I fix it myself.
Who it is not for
A store with no visitors yet. Someone who wants their ads run. A new look for a shop with nothing broken behind it. If that is you, I will say so on the first call and point you somewhere better.
How I start
One check of your shop for $285. In 3 business days you get what I found, in plain words, with the fixes in order. If you go ahead within 30 days, I take the $285 off the fix price.
Humble
I have done enough of this work to know what I do not know. I ask questions before I name a price. If a job is not for me, I say so. Some problems need a different person.
Caring
Your store pays your team, and I treat it that way. You get clear notes on what I changed. You get 30 days of help after launch, included. And if a small fix will do, I will not sell you a big one.
Honest
I quote what I think the work costs, even when the number looks low. I will not sell you a new design when a small fix does the job. If I am going to miss an estimate, you hear it on day three, not when the bill comes.
The longer story
I started full time on Shopify in 2020, on my own at first. From June 2021 to February 2025 I was a Shopify Plus Theme Developer at Fuelmade, a large Shopify shop builder. A theme is the design your shop runs on. For three and a half years I led theme builds for Plus stores. Custom price calculators, custom ordering steps, and complex Shopify Scripts. Scripts are the code that changes prices and shipping at checkout.
Since March 2025 I have worked on my own. Not because Fuelmade was bad. They were generous teachers. I left because I wanted to work with store owners directly. No project manager in between, nobody passing your words along, no surprise on either end. One developer, one store owner, one person deciding on each side.
I work with two or three Shopify Plus brands at a time. A job can be a one week check of your shop or a six month rebuild. I write the code myself and never hand it to someone else. If you hire me, the person who answers your email is the person who makes the change.
I work mornings, Nairobi time. That is the European afternoon and the start of the day on the US east coast. Member of Shop Dev Alliance, a checked group of independent Shopify developers. I trade through my own company, Shorea Solutions Limited, a Kenyan company I own. That name is on the checkout page and your receipt. Your card statement shows it too, sometimes shortened by your bank.
Shopify timeline
What I am not good at, and will not pretend to be.
Every site like this has a list of what the person does. Almost none has a list of what they do not do. Here is mine. If your project is mostly one of these, I will tell you on the first call. Then I point you to someone better.
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A new brand look, designed from scratch
I can build what a designer draws, and build it faithfully. I have opinions on type and spacing. But I am not the person to invent your brand's look. If you do not have a designer yet, hire one first, not me.
Refer to → independent designers I know -
Running your ads, writing them, or planning the campaign
I will not run your Meta or Google ads, write them, or set your budgets. What I do own is the layer under them. The code that tells Meta or Google a sale happened. The list of your products that goes to Google and Meta. That layer decides whether you can see what your ads earn, and whether your products show up at all. Your marketer runs the ads. I make sure the numbers they work from are true.
Refer to → ad people I trust; I stay on the code side -
Headless shops: a custom-built front on Hydrogen, Next or Remix
Headless means the front of the shop is built by hand, apart from Shopify's own themes. I tried it at Fuelmade, and I respect it. I also think 90 out of every 100 established Shopify stores do not need it. I would rather spend your budget on a well-built theme than on a setup you regret in eighteen months. If you are sure you need headless, hire someone who builds them every week.
Refer to → Hydrogen specialists, on request -
Moving a very large store to a new system on a hard deadline
One person cannot do a six week move with thirty people to answer to. Get an agency, a bigger team. I can be a useful second pair of eyes while you plan. I should not be the team that does the work.
Refer to → Fuelmade and a couple of others