Solutions

The technical partner your revenue team runs on.

Your marketing team drives the revenue. But that revenue runs on a technical foundation — pixels and tracking, Google and Meta feeds, Merchant Center, marketplace sync, page speed — and when that foundation cracks, ad spend leaks and the numbers stop being trustworthy. I'm the person who holds it together, so your team keeps selling. And I keep you ahead of where commerce is going next — including the AI shoppers starting to find and buy on their own.

Schedule a discovery call

The role

Most developers speak code. I speak revenue. Your Meta spend is only as good as the pixel firing behind it; your Google channel is only worth what shows to a shopper; your second marketplace is only as real as the feed that holds. I sit on the seam between your marketing team's goals and the technical reality underneath — the glue that's usually missing.

A note on respect

Every dollar of ad spend you trust me to protect is a dollar you trusted me with.

Most of the people who hire me are founders or small teams running established Shopify stores. I know what that looks like up close — a marketing budget that has to defend itself every month, a channel that has to earn its line in the spreadsheet, an inventory order that has to pay for itself.

So I scope to the revenue, not to the hours. What's the version of this that gets your numbers back to trustworthy and your channels back to selling? What's worth fixing now, what can wait, and what isn't worth touching at all? If a smaller scope is the right scope, I'll tell you — that's how I earn a long partnership instead of a one-time invoice.

I'd rather be the person you keep than the person you pay once and replace.

— Erick

How I show up

What a technical partner is supposed to be.

I speak revenue, not code

Every capability I bring ties back to your P&L, not to a technical checklist. Not "I set up GTM" — "your Meta spend is only as good as the pixel firing behind it, and I make sure it fires." If you can read a line and see the revenue impact, I've done my job.

I hold the fort

You hand off the technical worry and trust it's handled — with method and a verification trail behind every claim, not a dashboard light. I finish what others abandon. I'm an extension of your team, not another vendor to manage.

I keep you ahead

Shoppers are starting to find and buy through AI agents. I keep your store discoverable and verifiable to them — so when that channel matters, you're already there instead of catching up. Your store has to sell today; I also make sure it shows up where buyers are going tomorrow.

01 · What I'm hired for

Three places the foundation cracks — and what I do about each.

01Tracking & attribution

Tracking & Attribution Fix.

When you can't trust your own ROAS, you can't trust the budget decisions you make from it — and every channel call after that is a guess. I reconcile the stack until the numbers behind your spend deserve trust.

What I fix

GA4 events firing twice, or not firing, after a theme change or app swap
Meta and Google pixels misaligned with what actually converted
Server-side tagging and GTM that skews ROAS in directions you can't see
Consent setup that quietly drops the data you're paying to collect

02Channel health

Most common

Google & Meta Channel Health & Recovery.

"Products not showing in Google." A channel that reports "connected" while the storefront shows nothing. Merchant Center disapprovals that keep coming back. Every day that channel is dark is a day of revenue you've already paid to earn, going nowhere.

What I recover

Merchant Center disapprovals and feed errors, triaged to the actual cause
Sales channels that lost their account binding and quietly stopped serving
Meta pixel and CAPI wiring that broke without telling anyone
Catalogs that pass a backend status check while sitting empty on the customer side

03Marketplace feeds

Marketplace Expansion & Feed Management.

Most brands that outgrow Shopify-only sales hit the same wall when they reach for Amazon or Walmart: variant grouping, GTINs, category taxonomy, disapprovals. It's a whole second sales channel — and the feed that feeds it is the part nobody wants to own.

What I build & maintain

Shopify-to-Amazon and Shopify-to-Walmart feeds that hold through catalog changes
Variant grouping and GTIN/UPC mapping that marketplaces will actually accept
Category taxonomy and content-ownership rules each marketplace enforces differently
Disapproval recovery — the recurring kind that breaks every time you add product

Also on the table

The seam is what I lead with — but the broad lane is still mine: speed and Core Web Vitals, technical SEO, and accessibility. If your store is slow, hard to find, or hard to use, that's revenue leaking too, and I treat it the same way — tied to the sale, verified, finished.

02 · How we work together

Five steps. The first one is free. The last one keeps me on the hook.

30 minutes · free

Discovery call

We start with the symptom you've noticed and the revenue it's costing you. The first ten minutes are about whether the problem is the one you think it is — sometimes it isn't, and that itself is worth knowing.

Scoped first

Written proposal

Scope, agreed terms, and what I'm explicitly not doing — tied to the outcome, not the hours. No open-ended retainers disguised as projects.

Diagnose

Find the leak

I get inside the store, the data, the channels, and the feeds, and confirm where the foundation is actually cracking — verified at the customer-facing surface, not a backend light.

Fix & verify

Fix & ship

I do the work and prove it — against your real orders, in an incognito window, against the live channel. No "should be fine." A verification trail you can hand to anyone.

After launch

Hold it together

I stay involved. If something I touched breaks, I fix it. Anything custom is documented and travels with your business — not held hostage. From here, many brands move to ongoing care.

Keep you ahead

Shoppers are starting to find and buy through AI. I make sure your store is ready for them.

More buyers are asking ChatGPT, Perplexity, and AI Overviews what to buy — and a new wave of shopping agents is starting to transact on their behalf. There are two distinct layers to be ready for, and most stores aren't set up for either yet. This rides alongside the work above as an add-on, not a separate engagement.

01be cited

Answer-Engine Optimization.

Be the store an AI assistant names when a shopper asks it what to buy. I structure your content and data so ChatGPT, Perplexity, and AI Overviews can read, trust, and cite you.

FROM $190 · ADD-ON

02be transactable

Agentic-Commerce Readiness.

Being visible isn't the same as being buyable by a machine. I make your product data something an AI shopping agent can parse, verify, and act on — the layer most stores haven't touched.

FROM $190 · ADD-ON

Whynow

The window is opening, not open.

The brands that structure for this early get cited and transacted while competitors are still catching up. Doing it before the channel matters is cheaper and easier than doing it under pressure later.

AHEAD, NOT BEHIND

Nolock-in

Discoverable AND verifiable.

"Visible to AI" is half the job — the durable edge is being verifiable, so an agent can act on your data with confidence. That's the layer I build, and it's the one that holds.

VERIFIABLE · YOURS

Managed Store Care

For when you'd rather it just stay handled.

Most of the work above doesn't end — feeds break on every catalog change, platforms shift their rules, channels drift, new AI surfaces appear. So for brands that don't want to re-scope every time something cracks, I hold the channel, tracking, and store foundation together month to month. You hand off the technical worry; I keep it from becoming a fire.

The anchor is the Active Channel & Tracking Retainer at $760/month — proactive monitoring and small fixes across your channels, feeds, tracking, and store health, with same-business-day response and a monthly "here's what I did and what's next" report. Lighter and heavier monthly care plans sit either side of it, scoped to how much you want handled. Every plan is written as named monthly deliverables, not "general support" — so you always know what you're getting.

It's an extension of your team, not another vendor to manage. Hours are a soft cap with an honest conversation, never a meter running against you.

— from $760/month · monthly care plans

03 · Sound familiar?

If you've said any of these out loud, we should talk.

Common symptoms I hear from Shopify operators ready to grow — and what's usually really going on underneath.

What you said

"Our conversion rate dropped after the redesign. The new theme must be broken."

What it usually is

Often tracking — not the theme. A redesign moves DOM elements; if your GA4 events, Meta pixel, or Klaviyo flows are tied to old selectors, your data goes quiet first and your channel decisions go wrong second.

→ Tracking & Attribution Fix

What you said

"Google says we have thousands of merchant center errors and I have no idea where they're coming from."

What it usually is

Often variant-level fields not mapping cleanly to the Merchant Center feed schema. Usually not theme work, and not an app fix — a feed audit and rebuild, scoped to the actual cause rather than the error count.

→ Google & Meta Channel Health

What you said

"We need a custom bundle builder / configurator / B2B portal but the quotes we're getting are well beyond budget."

What it usually is

You often don't need most of what's being scoped. There's usually a smaller version that solves the bulk of the problem for a fraction of the cost — and lets you decide later whether the rest is worth the spend.

→ Scoped to the revenue

What you said

"Our two stores fulfill from the same warehouse and double-ship 50+ orders a month. We've been quoted three SaaS apps."

What it usually is

Usually a webhook-routing problem. A custom sync engine — written once, owned by you — can cost less over a year than stacking SaaS subscriptions, and doesn't break when a vendor changes their API.

→ Marketplace & feed work

What you said

"We're switching themes and we'll lose the custom code we paid to build last year."

What it usually is

If the original code was written as a section or block — it migrates in a day. If it was hard-coded into the old theme, that's a separate problem worth knowing about before you switch.

What you said

"Our agency wants $X for Shopify Plus migration. Is that reasonable?"

What it usually is

Sometimes yes. Often no. A scoped second opinion, written down, is something you can put in front of your agency or use to renegotiate. Either way, you're not deciding on a major build blind.

→ Book a discovery call

What you said

"My products aren't showing in Google."

What it usually is

Usually a break in the seam, not an SEO problem — feed disapprovals, a channel that lost its account binding, or a sync that stopped without telling anyone. I find which one, fix it, and verify from a customer's search results rather than the dashboard.

→ Google & Meta Channel Health

What you said

"I don't trust the ROAS my dashboards report."

What it usually is

Good instinct. Duplicate events, consent gaps, and misfired server-side tagging each skew ROAS in a different direction. I reconcile the stack against real orders, and you get the verification trail — not just a corrected number.

→ Tracking & Attribution Fix

What you said

"The sales channel says connected, but customers see nothing."

What it usually is

"Connected" is a backend light, not a result. The binding between Shopify and the channel can pass its own status check while the catalog sits empty on the customer side. I work from an incognito window until products show there.

→ Google & Meta Channel Health

04 · What I work in

Shopify, deeply — plus the platforms your revenue runs through.

Years in the Shopify ecosystem, and in the channels it sells through: Google Merchant Center, Google Ads, Meta, GA4 and GTM, Amazon, Walmart. I lead with the seam — the connective tissue between your store and those platforms — and keep the broad lane too. Not a generalist who also takes Shopify work.

Shopify

Liquid & Online Store 2.0
Shopify Plus migrations
Hydrogen / headless
Storefront & Admin APIs
Functions & checkout extensibility
Theme architecture & sections

Data, tracking & SEO

GA4 & GTM
Meta & TikTok pixels
Google Merchant Center
Structured data & Schema.org
Server-side tagging
Klaviyo flows & events

Custom build & integrations

Node.js, Express, Firebase
GraphQL & REST APIs
Webhook orchestration & HMAC auth
Inventory & order sync
Bundle & configurator UI
B2B & wholesale portals

Performance & accessibility

Core Web Vitals & LCP
Lighthouse audits
WCAG 2.1 AA compliance
Theme & app render-block analysis
Image & font optimization
JavaScript bloat reduction

Adjacent & ERP

NetSuite & ShipStation
Algolia & search
Recharge & subscriptions
3PL integrations
Reviews & UGC platforms
ERP middleware

05 · Why brands stay

The clearest signal isn't a grade. It's the re-hire.

Across 160 reviews, the pattern that repeats most is a brand coming back for a second project, then a third, then keeping me on to hold things together. Clients don't grade you; they re-hire you, or they don't.

160 verified reviews4.97★ average

Read all 160 reviews Read the Fathom case study

06 · Practical questions

What operators ask before our first call.

Q.01

Are you a Shopify Partner?

Yes. Built into the Partner ecosystem since 2019, with development store access, Plus references, and direct merchant-success channels for engagements that need them.

Q.02

Do you take ongoing maintenance work?

Yes — through Managed Store Care, the monthly retainer. It's proactive channel, tracking, feed, and store-health care with named monthly deliverables, not a break-fix help desk. It usually starts with one of the fixes above and grows into the ongoing relationship.

Q.03

Can you work with our existing agency or in-house team?

Often, yes. I've sat alongside agency and in-house teams as the technical partner on the channel, tracking, and feed seam — the data lead, or the second opinion. Managed Store Care is built for exactly this: an extension of the team you already have.

Q.04

What time zones do you work in?

I work on EAT — overlapping mornings with European brands and afternoons with US East Coast brands. Working with US West Coast clients works too; I just front-load the day for stand-ups.

Q.05

Will the code you write be ours, or yours?

Yours. Full source, in your repos, documented in plain English. If you switch consultants in two years, the next person can read what I shipped and pick it up. That's the whole point.

Q.06

What if I'm not a fit?

I'll say so on the first call. The honest answer for very small stores is usually "you don't need a consultant yet — you need an operator." I'll point you at the right resources and we'll part as friends.

Discovery call · 30 minutes · no obligation

Tell me where the revenue is leaking. I'll tell you what's underneath it.

Bring the symptom you've noticed — the channel that went dark, the ROAS you don't trust, the feed that keeps breaking. I'll bring the questions that find the real cause. If we're a fit, we'll scope it to the outcome. If we're not, you'll leave with a clear next move.

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